First thing to keep in mind that Zerodha entered the stock market with an innovative discount broking model in 2010. They are a technology based start up who redefined the broking business in India.
What do they differ from the existing brokers in the market ?
- They reduced the number of services that a full service broker provides except the basic ones, trading & investing in stock market. They now have Pi and Kite for trading and investing and Coin for investing in MFs.
- They lowered the brokerage to an unbelievable point, zero brokerage for delivery and 0.01% or upto Rs 20/-per executed order for intraday trading.
- They encourage self trading. They don't have numerous offices with all infrastructural set up for their clients. Rather they have user friendly platforms with advanced features in the form of apps for mobiles.
- They donot provide tips for trading and investing. Rather they take care for education of their clients so that a client know ins and outs of investing in stock market.
They introduced (Uni)Varsity which is a package of in depth knowledge of stock market broken into modules on various topics ranging from introductory knowledge to technical analysis, fundamental analysis, Trading Psychology, Risk Management, etc. Besides, they have interactive QnA session with experts to clear doubts at the end of every segment.
So, this is undoubtedly a good platform and very useful to gain knowledge and confidence before investing in stock market.